Happy World Breastfeeding Week!

August 1, 2009 at 8:59 pm | Posted in Uncategorized | 1 Comment

Every year, World Breastfeeding Week has a theme. This year it is “In Emergencies, Breastfeeding Is A Lifeline.” My first thought on seeing this year’s theme was that it wasn’t really relevant to the civilised society we live in, where we have constant access to sterilisation facilities and enough money to buy artificial milk if we want. But then I thought about Hurricane Katrina.

Breastfeeding was the difference between life and death for a lot of babies caught in that storm, yet that morning their situation was very similar to mine and most people in this country. They didn’t anticipate their world being turned upside down any more than I do now, but it happened. Also, an emergency doesn’t have to be on as grand a scale, a simple power cut can stop a mother being able to make up bottles safely. We had a power cut when my daughter was only three weeks old and I was very glad that I didn’t have to worry about it causing any issues with her feeding, as the power was gone for a number of hours. Even things like your car breaking down or any other type of delay can mean that you are not able to get a bottle for your child when he/she needs it. For a breastfeeding mother, once you are there, your child is provided for, simple as that. Below is the press release for World Breastfeeding Week.

Emergencies can happen anywhere in the world. Infants and young children are especially vulnerable to malnutrition, illness, and death in these situations. Whatever the emergency – from earthquake to conflict, from floods to the flu pandemic – the story is the same: breastfeeding is a lifeline and a shield that protects infants in emergencies. From 1-7 August 2009, the World Alliance for Breastfeeding Action (WABA), and breastfeeding advocates in more than 150 countries worldwide will be celebrating World Breastfeeding Week (WBW) for the 18 International Baby Food Action Network-Geneva Infant Feeding Association (IBFAN-GIFA) who represent an international collaboration of United Nations agencies and non-governmental organisations (IFE Core Group) concerned with protection and support of safe and appropriate infant and young child feeding in emergencies.

Together we call for the active protection and support of breastfeeding during emergencies and the prevention and refusal of donations of breastmilk substitutes. When an emergency strikes, simple measures can make all the difference in the world. Emergency preparedness is the key to quick appropriate actions. Mothers need to be secure and have priority access to food for the family, water, shelter and safe places to breastfeed. The World Health Organisation (WHO) and UNICEF recommendations – early initiation and exclusive breastfeeding until six months of age and continued breastfeeding for two years or beyond – are even more critical in emergencies. Breastfeeding is the one safe and secure source of food and fluid for infants – instantly available, providing active protection against illness and keeping an infant warm and close to his/her mother. It also reduces the risk of post-partum haemorrhage in the mother, the leading cause of maternal mortality worldwide. In the challenging and risky environment of an emergency, how infants are fed is key to their survival.

Protecting breastfeeding and infant and young child feeding from inappropriate marketing influences is an essential component of emergency interventions. Violations of the International Code of Marketing of Breastmilk Substitutes and subsequent relevant WHA Resolutions are frequent guidance should not be sought nor accepted in emergencies.

Everyone can play a positive and important role in emergency preparedness and response. Find out what you can do by consulting the WBW 2009 ACTION FOLDER produced by WABA and the IFE Core Group that includes an extensive Guide for Action. Available online at the WABA website and in print in 4 languages from WABA.
‘Breastfeeding is a vital emergency response.
When a disaster strikes, everyone should be ready!’


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  1. Long term, the breast feeding mom will have a lower risk for premenopausal breast cancer, which is the kind that strikes before the age of 50. The benefits will begin to show with three to six months of breast feeding and increase the longer that breast feeding continues

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